AMA Kunstwerk
A renowned art gallery based in Frankfurt, Germany, sought a more modern re-branding project, to better reflect its contemporary focus. The original colour palette, while vibrant, felt overly colourful for the gallery’s sophisticated aesthetic.
vibrant, felt overly colourful for the gallery’s sophisticated aesthetic.
We refined the brand identity by emphasising yellow as the primary colour, complemented by neutral tones of white, black, and grey.
This approach provided greater flexibility and a more modern appeal.
The logo was also redesigned, transitioning from a small ellipse to a full circle incorporating a new lowercase font.
This adjustment resulted in a bolder, more legible logo that stands out more effectively even at a smaller scale.
Pleased with the outcome, the clients entrusted us with further developing the building’s signage.
In addition, we created a brochure designed to showcase the gallery’s artwork and serve as an elegant coffee table piece.
This brochure also functions as a promotional tool, offering information about the gallery in clients’ waiting rooms,
thus extending the gallery’s reach and enhancing its brand presence.
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